Brand Identity, Editorial Design & Visual Communication.
Minimal, strategic designs for thoughtful brands. Grounded in insight and built to last.
- 10+Years of design practice
- ExAdobe Creative Resident
- AdobeMAX Co Creator 2021
- GlobalClients across continents
01 · Selected work
Designed to work, and holds attention beyond the brief.
A curated selection of brand identities, editorial and print projects. Each grounded in research and intentional design execution.
02 · What I offer
Minimal, strategic design that solves business problems.
Every project begins with research and strategy, and arrives at work built to evolve, while keeping its visual integrity.
Logo & Brand Identity
A strong identity communicates who you are before anyone reads a word. I work with you to build a visual identity that is precise, considered, and unmistakably yours. Three tiered packages, tailored to your needs.
Includes · Strategic brand briefing, mood boards, visual identity system, brand guidelines, 3 to 5 applications.
Editorial & Book Design
Interior layout, typography systems, and image treatments that create cohesive reading experiences. When a book is well designed, it becomes an extension of the story.
Includes · Custom typography, complete layout design, chapter design, image specifications, print ready files.
Packaging Design
Packaging is the first physical moment customers experience your brand. Thoughtful design reflects quality, signals intention, and builds loyalty.
Includes · Packaging design, material recommendations, label specifications, production files.
Minimal Illustration collaboration based
Select illustration projects on a collaborative basis. Partnerships where I am invested in the work's success, through revenue share, royalties, or equity. Strategic, minimal, and built to work across platforms.
Includes · Print and digital.
The studio's belief
Design is controlled illusion.
03 · About
Hello. I'm Shruti.
Founder and Creative Head of Shrutillusion Studio. Award winning illustrator, ex Adobe Creative Resident.
I design brand identities, editorial systems, and visual communication grounded in insight and minimalism. The studio is shaped by over a decade of experience across agencies, remote teams, and self led projects.
That shift came from a need to work more intentionally. To create work that feels clear, meaningful, and lasting. Today, I collaborate with clients globally on minimal, strategic design that is thoughtful, considered, and built to last.
04 · Design philosophy
"Minimalism is not a style. It's a process of reduction."
Minimal · Meaningful · Memorable
Good design goes beyond aesthetics. It should communicate, connect, and hold meaning over time. Minimalism is not about emptiness. It is about stripping away everything except what truly matters, until what remains is the most honest version of the idea.
But design cannot exist in isolation. It has to work. It has to solve. So every project sits where clarity meets purpose, and simplicity carries depth.
05 · Process
From strategy to delivery, one clear path.
- Step 1DiscoveryA one on one conversation. I learn your vision, audience, and goals.
- Step 2StrategyCreative direction, positioning, visual language, and core concept.
- Step 3DesignExploration and development of the visual direction.
- Step 4RefinementCollaboration through feedback until every element feels aligned.
- Step 5DeliveryFinal files, guidelines, and handover.
06 · Recognition
Awards & features
Recognition from selected design publications and award programs.
- Adobe Creative Residency AwardAdobe ↗
- Adobe MAX Co Creator2021 ↗
- Behance Gallery featureBehance ↗
- AbduzeedoFeature ↗
- DesignYatra · ArtsHelp · Mache DigitalFeatures
07 · Kind words
"Working with Shruti was one of the best decisions I made for this book, if not THE best decision. What she created goes far beyond what I imagined."
"Shruti is the rare designer who listens before she creates. She came back with a visual identity that felt inevitable, like it couldn't have been anything else."
"She pays incredible attention to detail, truly works with you, and somehow helps you see your own vision more clearly. Honestly, a bit of a mind reader."
"Bringing Shruti onto the Wairua project was the best thing I did for my brand. She truly gets it. The vision, the feeling, all of it."
08 · FAQ
Questions, answered.
Services, pricing, process, and how we work together.
What services do you offer, and how long do projects take?
Logo and brand identity, editorial and book layout, packaging design, and print collaterals, plus minimal illustration on a collaboration basis. Most projects run 2 to 6 weeks depending on scope, covering discovery, strategy, design exploration, revisions, and final delivery. Tighter timelines can be discussed as sprints.
How is pricing structured?
Pricing is customised to scope, complexity, and deliverables. Brand identity comes in 3 tiered packages, shared in the proposal once there is an initial brief. For editorial, print, and other projects, investment and timelines are set after understanding your goals.
Where are you based, and how do we work together?
The studio works with clients globally from Bengaluru, India, over email, video calls, and shared documents. Share a brief overview of what you are building, why design matters to you, and what success looks like. Replies usually come within 24 hours.
Do I work directly with you, or with a team?
You work directly with me, from strategy through delivery. The studio collaborates with other designers when a project is time bound or calls for added skills, but you always stay in direct contact with the Creative Head.